The animation sector of India has hugely developed in to forming a solid base in the field of animatics production. With the help and support (read demand) from the advertisement agencies all over the world for effective animations, the animation companies have developed. Indian animation companies specifically are doing really well in the field of animatics production. Animatics are basically 2d animation format representation your televised commercials develop in the pre production phase to judge the validity of the creative concept.
Animation companies develop animatics keeping in mind the perspective, message, idea, and target market of the product commercial. In lay man’s terms animatics are regular advertisements in 2d animation. The animation companies have served as a major feeder to the advertisement companies sand ad-film producing agencies as animatics helps in identifying the flaws and tweaks of the concept at the very pre production level, you can pretty much see your commercial in front of you even before you’ve invested in the actual production. Now isn’t this a great deal? The animation companies are well equipped and advanced to handle regular large scale demand for animatics and not only do they develop one animatics for your needs but they help in making several of them so that you can pick and choose which one suits the needs.
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